Fast Company magazine does a yearly review of
innovative companies. In the most
recent study published in March of 2015, they list the Top 50 Most Innovative
Companies of 2014. Not
surprisingly, Google tops the list but there are others on the list that are
lesser known but still innovative and interesting organizations. Their study was conducted over 6 months
time and they reviewed thousands of organizations.
As they reviewed the data they used, some trends
emerged and we’ve summarized five of them for you to consider as you,
hopefully, work to encourage innovation in your organization.
·
“Exceptional is expected”—Google is number one
on the list because its people execute at a high level often. Word like exceptional aren’t often used
in business but should be! We all
should be striving to do great work as frequently as possible and to take
whatever our role is to new heights—not just once in a while. I would love to work for an
organization that expected me to be exceptional—how about you?
·
“Innovation is episodic”—interesting that only a
few of the companies that made last year’s list are on this year’s list and the
authors think that is not because those people “lost their edge,” it’s because
innovation isn’t a constant in most places—it comes and goes! This should remind us to grab on to an
innovative idea when we find one and not let it go as it may never come again!
·
“Making money matters”—it’s nice to have a
workplace where ideas are flowing but if those ideas can’t be translated into new
business opportunities or improvements, they really don’t matter. The really innovative organizations
generate new ideas that result in moving the business forward and are
self-sustaining.
·
“Happy customers make you happy”—their example
of this is Yelp which works hard to reward its customers by adding features
that make it easier to use their product. This is in contrast to organizations
that were on previous lists that appear to be doing the reverse—making it more
difficult to be their customer. Do
you listen to your customers and use that feedback to move your organization
forward?
·
“Unlocking global talent unlocks
possibilities”—they cite a company in Kenya, IHUB that is unleashing Silicon
Valley potential by signing up 10,000 members, launching 152 companies, and
expanding into Tanzania and Uganda.
Are you thinking globally for ideas and markets?
Our
world has become so focused on short-term results that we often neglect the
ideas that have long-term impact.
What are you doing to ensure that your employees and dare I say you, are
encouraging innovation? If you’re
not coming up with new ideas, what’s to become of you? Robert Sefan writes in the Fast Company
article, “Breakthrough progress often requires wide-eyed hope.” Not something we think about in
business today but maybe we should!
It is encouraging that Fast Company says, “Risk of
failure and collapse are always with us. But the culture of innovation across
the globe is more robust than ever!”
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