The
retention of customers, employees or team members of any group or organization
provides consistency, stability and saves time, money and resources. Regarding
retention, I totally agree with what Barbara Mitchell and Cornelia Gamlem say
in “The Big Book of HR.” They focus on enabling ways for employees to form
connections:
·
to the organization,
·
to the work they do,
·
with each other,
·
and with their manager.
Here is
what they say: “People connect to the organization by believing in its mission,
vision, and values. They connect to the work they do by understanding where
their work fits in — and how it supports the organization’s mission. They
connect with each other to form teams and to pull together to get the work done
as efficiently and accurately as possible. And they connect with their manager
by being treated in a fair and equitable manner, and by knowing that their
manager supports them and the work they do.”
These
connections become solid, strong and meaningful when we invest adequate time,
speak the truth and intentionally build trust.
Invest
adequate time: Take time to share ideas
and insights regarding how we are living and working in alignment with your
mission, vision and values. Give opportunity for each team member to specifically
identify how they fit and contribute to the overall process and the work of
your business. Take time to train and practice working as a team. Ask employees
and customers how you can best serve them and make things easier for them as
they work for you or purchase your products and services.
Speak the
truth: State directly and instill honesty as a value in
your organization. Be truthful with all customers and employees about all areas
of your business. Give complete, accurate and consistent information to all
team members.
In all
aspects of coaching, sharing feedback and evaluation, speak the truth. Open,
direct and truthful communication establishes a culture where people can best
share their questions, concerns and ideas. As this happens and is personally
experienced and observed, customers and employees will enjoy an internal and
external sense of security and peace of mind. An organization that has a
culture of speaking the truth enables greater freedom of expression and
exploring one’s potential. Ultimately everyone will wish to remain involved
with your organization.
Intentionally
build trust: Taking time and truthful
communication build a solid foundation for trust. Beyond this, a focus on
competence, confidence and consistency will ensure higher levels of trust. As
you provide coaching, training and a variety of support systems for team
members, their competence and confidence will increase. The final challenge
regarding trust is to establish consistency. Giving intentional attention to consistency
is a critical factor. This can best be done through discipline, evaluative
feedback plus measuring and monitoring. This happens by holding self and each
other accountable.
Building
connections with time, truth and trust is not an easy task, yet when done
intentionally and consistently over time, creates an environment of pride,
comfort and synergy that is contagious and sustainable. It becomes a path
to Retention!
Special
thanks to Bernie Linnartz, of Empowerment
Experts, is a consultant, coach and facilitator of individuals, teams, families
and organizations, for contributing this week’s blog.
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