The news has been filled with aspects of diversity lately – the Supreme
Court’s decision on same sex marriage, the greater awareness of the transgender
community thanks to Caitlin Jenner, and the recent decision of the EEOC that
employers who discriminate against LGBT workers are violating Title VII of the
1964 Civil Rights Act. But how
does all of this relate to the business community (beyond the obvious legal
implications), and what can business professionals do to better understand and
leverage diversity? May I suggest
a great addition to your business reading list – The Glass Closet: Why Coming Out is Good Business by John Browne – to
help answer your questions.
The name “John Browne” may sound familiar to you. He was the successful CEO of BP until he
was involuntarily “outed” via a very public scandal. John Browne’s message is clear – people are more productive
and effective if they can bring their true self to the work environment, and that
can only be done if they are free from prejudice and anxiety.
"I wish I had been
brave enough to come out earlier during my tenure as the chief executive of BP.
I regret it to this day. I know that if I had done so, I would have made more
of an impact for other gay men and women. It is my hope that the stories in this
book will give some of them the courage to make an impact of their own." —John Browne
You may be thinking: this
sounds like a personal journey and decision (which it is), and encouraging
people to be their authentic self at work is great, but what does that have to
do with my business? I’m already
supportive of diversity in the workplace.
Well if you are, that’s great, but it’s not just about diversity – it’s
more importantly about inclusion.
So what’s the difference?
While each of you may have a slightly different definition of diversity,
most of you would all generally agree that diversity consists of the characteristics
that make people different from one another, including characteristics a person
has little or no control over and characteristics that can be adopted. This goes far beyond the things that
many people typically think about when they hear the word diversity – race,
religion, gender, sexual orientation – and expands to encompass the numerous
other ways in which we’re different – educational level, economic level,
veteran status, family status, and on and on… And if asked why diversity is important to businesses, most
would quickly reply that diversity in the workplace lends itself to a
competitive advantage for the business.
True.
Which brings us to inclusion.
Inclusion is simply the environment in which diversity thrives. In other words, what good is it to
recruit or develop a diverse workforce if your new talent isn’t comfortable in
the workplace and leaves? A business
should have the goal of fostering an inclusive environment that encourages
individuals of different races, ages, gender, ethnicity, religions, sexual
orientation, and abilities to reach their full potential. This is the point of The Glass Closet.
So what does an inclusive work environment look like? An inclusive work environment is one in
which:
·
Employees are appreciated and valued for who they are as individuals
(i.e., not negatively judged for being “different”.)
·
Employees relate to others in the workplace in a respectful manner both
as individuals and as members of their cultural groups.
·
Individual employee differences are seen as potential business
advantages.
·
Those differences are effectively leveraged for the benefit of the
organization.
The company results of building a corporate inclusion program include:
·
An inclusive culture that can drive business results; a competitive edge
in the global economy
·
A workforce that looks like the marketplace – it allows penetration into
new markets and captures multicultural consumers
·
Improved corporate image and ability to connect with community to be a
good corporate citizen
·
Improved employee morale and retention, increased talent pool, and,
ideally, reduced litigation
Great! Sign me up! But how? As in any effective business goal, this takes time and a
strategic approach. Some
imperatives for making diversity and inclusion work include:
·
CEO and executive management commitment
·
An actionable strategic plan for integrating diversity and inclusion
into every aspect of an organization
·
Accountability assigned for achieving diversity goals
·
Metrics established to measure results (If you can’t measure it, you
can’t manage it.)
Basically, diversity and Inclusion must be incorporated into every
business decision. Diversity and inclusion
are not an option in today’s completive business environment, but a business
imperative. And they’re not just about
compliance. They’re about
employees being able to bring their whole selves to work, and being comfortable
when they do so. The result will
better products, increased customer value, increased profitability, and
improved competitiveness. So get
started – increase you own understanding and awareness – and read the book.
Lynn M. Lorenz, MBA, SPHR, SHRM-SCP
Lecturer, Marymount University
School of Business Administration