Judge a Book by its Cover

Yes, that’s right. Ignore the old adage that you can’t do so.

Book covers have been consuming our time recently as we move along in our self-publishing process for our up-coming book, They Did What? Unbelievable Tales from the Workplace. There is so much to consider: artwork, font type, color. Will the thumbnail image stand out online? At one of the first Writer’s Digest conferences we attended, we heard a presentation by a designer who said you wanted to keep one word in mind, crap, and keep it in mind for a good reason. 

CRAP is an acronym for C=Contrast; R=Repetition; A=Alignment; and P=Proximity. These are all important elements of book cover design, in addition to the others we mentioned. It was at that point—over seven years ago—that we vowed to each other that when (not if) we finished and self-published what we thought would be our next book, we would definitely turn to the professionals and abandon any DIY thoughts.

Does the advice of don’t judge a book by its cover apply to people in the context of making first impressions? Perhaps, but let me share a recent experience.  

Since the spring of 2020, living and working from home has been a reality for all of us. Is working in pajamas, sweats, t-shirts and, shorts effective? You’ll have to judge that for yourself. Recently, I was getting ready for a day where I had two calls scheduled. The first an informal Zoom meetup with friends, and the second, an interview for a podcast on the Go To Meeting platform. I put on a nice, but plain, turquoise top and realized that some jewelry, which I’ve hardly been wearing lately, would dress it up. This was accompanied by, yes, a pair of shorts.

When I got on the Go To Meeting platform, I realized there were both audio and video components.  Although only the audio would be recorded, while I was talking to the host during the interview, I could see myself on camera. It gave the experience a more personal touch. The addition of the jewelry, I realized, gave me a more professional look and put me in the right mindset for the interview. I was judging myself by my own appearance, positive and professional. 

In these times, sometimes the little things, like a different shirt or the addition of accessories (other than a mask) can make the world of difference in how you feel about yourself. It’s an individual experience. For me, on that particular Friday, I can say that I didn’t look nor feel like, well, CRAP.

P. S. In the coming weeks, we should have a book cover for They Did What? Unbelievable Tales from the Workplace to share. 

American Ingenuity

The theme for this year’s National Book Festival is American Ingenuity. Sponsored by the Library of Congress and held in Washington, DC, the Festival was originally held outdoors on the National Mall. In 2014 it moved to the Washington Convention Center. Among the reasons for that move was protection from both heat and rain for festival goers. Barbara and I can relate to that reason. One year, we stood in line on an oppressively hot, humid day to meet David McCullough. Despite the weather, the experience was superb. 

It should be no surprise that the 2020 Festival will make another move to a virtual format necessitated by the COVID-19 crisis. Ironically, the theme of American Ingenuity now takes on a whole new meaning. As reported by the Washington Post on May 28, 2020, American Ingenuity is “a quality that will be required to effectively reimagine the event in a new virtual format.” A silver lining growing out of this pandemic is that the Festival can now reach a wider, global audience and “demonstrate how authors and their stories help to connect and illuminate the world.” Mark the dates—this year’s Festival will be held the weekend of September 25-27.

Ingenuity and creativity can grow out of crisis. The world of books and book publishing, where Barbara and I spend a great deal of time, is no exception.

BookBaby is a firm that helps authors partner with professionals to ease the process of self-publishing. We met their president, Steven Spatz, at a Writer’s Digest Conference and have been following the company ever since. They offer a wide array of services to authors and turn out quality products, all the things we were looking for in a publishing partner. Now, as we get closer to self-publishing our next book, we are more excited about working with them. Here’s why.

BookBaby and its sister company, Disc Makers, which serves independent musicians much the same way BookBaby serves independent authors, joined the battle against the COVID-19 virus.  Recognizing the urgent need for protective face shields, manufacturing engineers and operations pros came up with a prototype within two days. Supplies were ordered, specs were finalized, and workstations were set up on a Monday. Manufacturing started the next day. Employees from both companies—folks who work behind the scenes in production, packaging, and administration roles—became part of the effort and joined the production process. Instead of worrying about surviving and saving jobs, at the height of production, the companies began to worry if they had enough staff to fill the demand for the face shields. As Tony van Veen, CEO of Disc Makers said in a video, “it’s the first time in our 74-year history that we are literally saving lives with the products we make.” Talk about American Ingenuity.  

Speaking of BookBaby, Barbara and I will be working with them to get our next book, They Did What? Unbelievable Tales from the Workplace, self-published. We’ve introduced you to Maryanne, the main character, with some stories over the past months. The book is coming out later this year. We’ll keep you updated on our progress.

The Writing Life

“Give yourself permission to write a sh...y first draft.” Seriously, that was one piece of advice we heard from the bestselling novelist, Lisa Scottoline, at the 2017 Writer's Digest Annual Conference. We’ve been making the trip to New York City to attend this conference for the past five years where we get to hear from successful authors who generously share ideas about their writing process. We learn about the business and craft of writing from people who’ve succeeded beyond our wildest dreams: 

• “Writing is a playground. You have to know the toys you're playing with.” Hallie Ephron

• “I write 2,000 words a day.” Lisa Scottoline

• “I write in 17 minute bursts.” Jane Clellan

• “The moment you finish a book, start the next. The tank is on empty, but once you start writing, it fills up.” Richard Russo

Writing is a journey, and no two authors share the same adventure or challenge--unless they write with someone as we do.  Our journey over the past year has been exhilarating, frustrating, exciting, and nonstop. 

Starting in late summer and through the fall of 2016, we began work on the second edition of The Big Book of HR. We convinced the publisher to do this given the changes taking place impacting the HR profession. Finding the information to update the book was easy. Making revisions directly on the old manuscript was the challenge. We couldn't have done it without guidance and help from Susan Devereaux, our wonderful assistant. It wasn't just writing the revisions that consumed our time. The book cover which the publisher designed had to be reviewed and approved. Catalogue copy had to be written for the publisher. And there were our day jobs. 

During this same time period, the publisher proposed, and we accepted the challenge to write The Conflict Resolution Phrase Book.  Contract signed in early November, no problem. We still had until mid-December to submit the manuscript to the publisher for The Big Book of HR, and Susan would need it sooner to edit. We could do some preliminary writing now and give it full attention in the new year.

Needless to say, our time during the late fall and through the winter of 2016 was consumed with writing. The manuscript for The Conflict Resolution Phrase Book was due in mid-March. Finish one, start the next. Of course, an author’s work isn't complete once the manuscript is submitted. We also had to be available to multiple editors for the levels of editorial review of The Big Book of HR, while we were writing the The Conflict Resolution Phrase Book.

Back to The Conflict Resolution Phrase Book, once again, book cover review and requests to write catalogue copy.  Granted, the process of writing this book was different, it always is, but the book still needed to be written. And there were our day jobs. Yes we’ve heard plenty of stories from other authors about how they manage writing and still keep their day jobs. 

Spring 2017 arrived. Manuscript for The Conflict Resolution Phrase Book was submitted and we were available once again for multiple stages of editorial review through the spring and summer. September 18, 2017 is the publication date. 

Did we mention that the publisher pitched, and we accepted another title?  Contract signed in August, 2017. Cover review, catalogue copy in progress. Writing has begun. End one, start the next. Stay tuned for the next portion of this journey and we hope you’ll check out our books that we work hard to make as useful as possible and thanks for your support.

Cornelia & Barbara

Tips for Collaborating

Collaborating can be fun and a way to find new approaches to your work. Barbara and I always joke that we’ve written several books together and we’re still talking to each other, sometimes several times a day. Here are some tips we came across recently for getting the most out of your collaboration experience. 

Be clear. Don’t assume others understand you or what you’re going to do next. Don’t assume they are mine readers. 

Carry your weight. Once you have a clearly defined next step, do it. You can’t control other people, so focus on one thing you can control—your own work.

Have an agenda. Aimless meetings or phone calls that don’t produce anything are problems.  An agenda with clear goals and discussion items keeps you the project on track and everyone accountable. 

Don’t be shy. Yes, be polite, but don’t accept ideas you think are inferior. Don’t hesitate to offer your own ideas.

Stay visible. Nothing is more frustrating than someone who doesn’t respond to emails or texts for days at a time. Be responsive.

Remind yourself that no idea is too small. Don’t sacrifice details for focus on big picture stuff. Sometimes going down a lengthy rabbit hole can yield pure gold. 

Prepare your arguments. When you’re collaborating, you’re a committee member. Take time to organize your thoughts. 

Embrace discomfort. Collaboration sometimes means ways of working that you’re uncomfortable with, but unless this involves illegal or unethical activities, make an effort to embrace it.

Speak up early. If you’re not happy or comfortable with something, don’t simmer for months and then blow everything up. Speak up right away. And if you lose the point, be diplomatic and graceful.

Be prepared to go on alone. Give the project your best, and approach the partnership honestly. But if your partners fail and drop away, have a plan for how you’ll get something out of it anyway—and know how you’re going to handle it if you are the one who has to drop out. 

Collaborating with someone might be an amazing experience that changes how you work, or miserable one—either way it’s going to teach you something.

Adapted from an article by Jeff Summers, All Together Now, in Writer’s Digest, November/December 2019.

The Writing Life

“Give yourself permission to write a sh...y first draft.” Seriously, that was one piece of advice we heard from the bestselling novelist, Lisa Scottoline, at the 2017 Writer's Digest Annual Conference. We’ve been making the trip to New York City to attend this conference for the past five years where we get to hear from successful authors who generously share ideas about their writing process. We learn about the business and craft of writing from people who’ve succeeded beyond our wildest dreams: 

• “Writing is a playground. You have to know the toys you're playing with.” Hallie Ephron

• “I write 2,000 words a day.” Lisa Scottoline

• “I write in 17 minute bursts.” Jane Clellan

• “The moment you finish a book, start the next. The tank is on empty, but once you start writing, it fills up.” Richard Russo

Writing is a journey, and no two authors share the same adventure or challenge--unless they write with someone as we do.  Our journey over the past year has been exhilarating, frustrating, exciting, and nonstop. 

Starting in late summer and through the fall of 2016, we began work on the second edition of The Big Book of HR. We convinced the publisher to do this given the changes taking place impacting the HR profession. Finding the information to update the book was easy. Making revisions directly on the old manuscript was the challenge. We couldn't have done it without guidance and help from Susan Devereaux, our wonderful assistant. It wasn't just writing the revisions that consumed our time. The book cover which the publisher designed had to be reviewed and approved. Catalogue copy had to be written for the publisher. And there were our day jobs. 

During this same time period, the publisher proposed, and we accepted the challenge to write The Conflict Resolution Phrase Book.  Contract signed in early November, no problem. We still had until mid-December to submit the manuscript to the publisher for The Big Book of HR, and Susan would need it sooner to edit. We could do some preliminary writing now and give it full attention in the new year.

Needless to say, our time during the late fall and through the winter of 2016 was consumed with writing. The manuscript for The Conflict Resolution Phrase Book was due in mid-March. Finish one, start the next. Of course, an author’s work isn't complete once the manuscript is submitted. We also had to be available to multiple editors for the levels of editorial review of The Big Book of HR, while we were writing the The Conflict Resolution Phrase Book.

Back to The Conflict Resolution Phrase Book, once again, book cover review and requests to write catalogue copy.  Granted, the process of writing this book was different, it always is, but the book still needed to be written. And there were our day jobs. Yes we’ve heard plenty of stories from other authors about how they manage writing and still keep their day jobs. 

Spring 2017 arrived. Manuscript for The Conflict Resolution Phrase Book was submitted and we were available once again for multiple stages of editorial review through the spring and summer. September 18, 2017 is the publication date. 

Did we mention that the publisher pitched, and we accepted another title?  Contract signed in August, 2017. Cover review, catalogue copy in progress. Writing has begun. End one, start the next. Stay tuned for the next portion of this journey and we hope you’ll check out our books that we work hard to make as useful as possible and thanks for your support.

Cornelia & Barbara