Judge a Book by its Cover

Yes, that’s right. Ignore the old adage that you can’t do so.

Book covers have been consuming our time recently as we move along in our self-publishing process for our up-coming book, They Did What? Unbelievable Tales from the Workplace. There is so much to consider: artwork, font type, color. Will the thumbnail image stand out online? At one of the first Writer’s Digest conferences we attended, we heard a presentation by a designer who said you wanted to keep one word in mind, crap, and keep it in mind for a good reason. 

CRAP is an acronym for C=Contrast; R=Repetition; A=Alignment; and P=Proximity. These are all important elements of book cover design, in addition to the others we mentioned. It was at that point—over seven years ago—that we vowed to each other that when (not if) we finished and self-published what we thought would be our next book, we would definitely turn to the professionals and abandon any DIY thoughts.

Does the advice of don’t judge a book by its cover apply to people in the context of making first impressions? Perhaps, but let me share a recent experience.  

Since the spring of 2020, living and working from home has been a reality for all of us. Is working in pajamas, sweats, t-shirts and, shorts effective? You’ll have to judge that for yourself. Recently, I was getting ready for a day where I had two calls scheduled. The first an informal Zoom meetup with friends, and the second, an interview for a podcast on the Go To Meeting platform. I put on a nice, but plain, turquoise top and realized that some jewelry, which I’ve hardly been wearing lately, would dress it up. This was accompanied by, yes, a pair of shorts.

When I got on the Go To Meeting platform, I realized there were both audio and video components.  Although only the audio would be recorded, while I was talking to the host during the interview, I could see myself on camera. It gave the experience a more personal touch. The addition of the jewelry, I realized, gave me a more professional look and put me in the right mindset for the interview. I was judging myself by my own appearance, positive and professional. 

In these times, sometimes the little things, like a different shirt or the addition of accessories (other than a mask) can make the world of difference in how you feel about yourself. It’s an individual experience. For me, on that particular Friday, I can say that I didn’t look nor feel like, well, CRAP.

P. S. In the coming weeks, we should have a book cover for They Did What? Unbelievable Tales from the Workplace to share. 

Lifelong Learning – An Evergreen Concept - A Tip from The Manager’s Answer Book

“Lifelong learning is fundamental to building strong communities, companies, and economies.” This is a quote from a Harvard Business Review article published in its May-June 2018 issue entitled Why Lifelong Learning Matters More than Ever. In 2018, we could not have foreseen the circumstances under which we’d be managing in just two short years.

The article discusses how life long learning can go a long way toward helping us solve the skills shortage. There are more and more learning possibilities available to our employees, and during the pandemic we currently find ourselves in, everyone is having to get up to speed on technology and doing things virtually. That includes learning. People have been using their time in isolation to brush up on numerous learning opportunities. We’re all learning how to be more effective in virtual meetings. With webinars becoming more frequent events, there’s an opportunity to learn how to be an efficient presenter and an active participant.  

Manager’s Tip:  Life-long learning is a critical issue which we discuss in The Manager’s Answer Book:

Question: “I want to encourage my employees to continue to learn and grow. What can I do to help them see the importance of continuous learning?”

Answer: “Share what you’re learning with your staff. You can do this in a staff meeting by taking a few minutes to share a book, article, or other resource you’ve found to be helpful. If your employees seem receptive, it is a great idea to ask everyone to read a particular article or watch a specific video and then discuss it when you next meet. This is an easy way to get your employees interested in expanding their knowledge or skill base.”

There are so many ways to learn using available technologies, including:

• Webcasts
• Podcasts
• YouTube
• Online articles
• Audio books
• TED Talks

For more on this subject, see page 99 of The Manager’s Answer Book, available from Amazon -- https://tinyurl.com/y8umaqpz - Barnes & Noble or your local independent bookstore.

Finally, a shoutout to Next Generation Indie Book Awards. The Manager’s Answer Book is a proud 2020 Winner in their Career Book category.  The staff did an excellent job of conducting a virtual awards ceremony last month on Facebook Live. A learning opportunity for them.

Love of Learning—A Life-Long Challenge

I am honored to be one of more than 6,000 volunteers at The Smithsonian Institution.  As a docent at The Smithsonian American Art Museum, I conduct video conferences with school children and adults across America.  We share the art that tells America’s stories in two-way video conferences where I can see them, and they can see me along with the works of art I choose to show.

The Smithsonian Institution named a new leader in 2019, and the ceremony was both informational and emotional.  Many of the distinguished speakers talked about the new Secretary, Dr. Lonnie Bunch’s, passion for learning, and that’s what The Smithsonian is all about.

At a time when learning doesn’t seem as valued as I think it should be, it was refreshing to hear speakers at the ceremony, including Chief Justice Roberts, talk about the importance and the power of life-long learning.  We need to continue to learn both as individuals and as business leaders or in whatever vocation we’ve chosen. And, the best part of learning today is that it has never been easier.

Consider how easy it is for anyone to listen to a podcast while sitting in traffic while commuting or while on a long road trip. Think about what’s available on YouTube—not just to entertain us but to inform and educate us and our children.

As business leaders, it is extremely important that we provide development opportunities to our employees. They want to expand their knowledge, and we need to make it easy for them to take advantage of the learning that will make them better at their jobs and better as people. Employee development is a powerful engagement and retention tool.

Developing the skills and abilities of our employees does not necessarily mean sending them to training, or bringing training in-house. While training can be valuable, we need to open our minds to what other ways we can encourage our employees to love learning.

Here’s a challenge for you: Be an example to your employees by letting them see you expanding your skills and knowledge. They need to see you reading books and articles. They need to see you attending industry events where learning is emphasized. They need to see you demonstrate your love of learning.  I hope you’ll accept this challenge and make 2020 a year in which you revisit your own love of learning and motivate others to do the same.

And, if you’re in DC for any reason, take time to visit us at one of the many Smithsonian instillations.

Barbara Mitchell

Getting Ready for 2020

There seems to be something about years that end in zeros that get more attention than those that don’t. Like the tweet reminding us that there are only a certain number of days left in the decade and to make them count.  We have no idea why this is, but since 2020 is fast approaching, it’s time to give thought about what to do differently in the year ahead. We don’t mean those pesky resolutions.  We mean big questions, such as:

• Who and what might inspire us in 2020?
• What do we want to learn in 2020?
• How can we contribute to make the world a better place in 2020?

For any of us, the first thing that needs to happen is to clear out some of the current noise to make room for more creativity. When we focus our attention on daily activities—routine tasks that we think are important but maybe aren’t that critical—we don’t allow time for creative thought or learning.

Jettison some of the activities that eat up so much time, so we can add new and exciting adventures.  Get rid of some things we don’t need to do.  For Barbara, maybe this is the year to take that French class she’s been talking about for years. For Cornelia, maybe traveling with her husband. For both of us, 2020 will be the year for us to publish a new and very different book. What about you?

In 2020, let new ideas inspire you. We plan to research and uncover some podcasts and blogs to not only follow but contribute to. Following a few people like Brene Brown and Seth Godin will provide inspiration and lots to think about. Like most writers, we are avid readers, so we’ll likely put together lists of books to read for pleasure, for research, and for life-long learning.  What about you?

Then there is the really big question—what am I going to do to make our world a better place? It’s so easy to put that aside. What can I do? I’m just one person? Italicized 

While that may be true, one person can make a difference in our world. Think about 16-year-old Greta Thunberg. She’s an environmental activist whose work on climate change has gained international recognition at the United Nations and so many other places.  She’s making a real impact on the world, and she’s a teenager! 

We live in a chaotic world, and since 2020 is a presidential election year in the U.S., it stands to reason it will be a time of great change and potential animosity.  Maybe each of us can contribute to making the world less chaotic in 2020 by being a better listener and treating everyone with kindness and respect. What about you?

Barbara and Cornelia

Just Got Promoted. Now What? Tips From The Manager’s Answer Book

Getting a big promotion is something to be celebrated. You’ve worked hard and proven your value to your organization, and it’s paid off for you.

After you celebrate your success, take time to think about how you will approach your new responsibilities. If you now manage people who used to be your peers, consider how you will handle the fact that you’re no longer their co-worker; you’re now their manager.

If you’re now managing a different department, you still face the challenge of how to get to know your new team so that you can maximize their performance.

Getting promoted is great, and you likely have a lot of questions and concerns. Do you have a good support system to help you navigate the road ahead?

Manager’s Tips:  The Manager’s Answer Book can help by offering some suggestions for you to consider.  

• Find a mentor either inside or outside your organization who can be extremely helpful as you seek to lead your team successfully. Be sure to select mentors who are knowledgeable and trustworthy.

• Start or join a manager’s group either inside or outside your organization where you can share experiences and learn from each other.

• Take advantage of the amazing resources available to you in webinars, podcasts, books, and articles. Check out TedTalks and YouTube videos for additional learning experiences.

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For more information on this topic, see page 22 of The Manager’s Answer Book.  Congratulations on your promotion. 

Lifelong Learning A Tip from The Manager’s Answer Book

The May-June, 2018 issue of The Harvard Business Review has an article titled, “Why Lifelong Learning Matters More than Ever” which contains a powerful statement, “Lifelong learning is fundamental to building strong communities, companies, and economies.”

The article discusses how life long learning can go a long way toward helping us solve the skills shortage. While there are more and more learning possibilities available to our employees, not enough people take advantage of what’s available to them.

Organizations need to commit to providing learning opportunities and to make it possible for their employees to have the time to develop their skills through learning.

Manager’s Tip:  Life-long learning is a critical issue which we discuss in The Manager’s Answer Book:

Question: “I want to encourage my employees t continue to learn and grow. What can I do to help them see the importance of continuous learning?”

Answer: “Share what you’re learning with your staff. You can do this in a staff meeting by taking a few minutes to share a book, article, or other resource you’ve found to be helpful. If your employees seem receptive, it is a great idea to ask everyone to read a particular article or watch a specific video and then discuss it when you next meet. This is an easy way to get your employees interested in expanding their knowledge or skill base.”

There are so many ways to learn using available technologies, including:

• Webcasts
• Podcasts
• YouTube
• Online articles
• Audio books
• TED Talks

For more on this subject, see page 99 of The Manager’s Answer Book, available from Amazon -- https://tinyurl.com/y8umaqpz - Barnes & Noble or your local independent bookstore.